On Feb. 18, 1982, David Mogilefsky published the first edition of “North Tahoe Week” featuring a photograph by Vance Fox of a skier cliff jumping near the horse trails in Squaw Valley.
That first edition was 12 pages and was full of information about local resorts, babysitters, events and things to do in North Tahoe and Truckee area. Lift tickets were $20 at Squaw Valley, and advertisers included realtors, art galleries and restaurants. The cover featured a photograph inside a hand-drawn outline of Lake Tahoe, and the only editorial feature was the tongue-in-cheek Yesteryear column that featured fictional news from the past.
The slogan of the magazine was “Don’t Nobody Bring Me No Bad News.”
The Weekly has gone through several names changes through the decades, and in 1997 was purchased by Dale and Shirley Good. The Good family operated The Weekly for nearly 17 years, before longtime Editor Katherine E. Hill purchased the magazine in 2013.
The Weekly is celebrating its 32nd anniversary in 2014.
Through the decades, The Weekly has gone through many name changes, has become known for its iconic covers of breathtaking scenery and of locals enjoying the lifestyle that living in the Tahoe-Truckee region affords. It has grown into a magazine that chronicles the remarkable people and places that define our community. Today, the magazine is filled with local voices from our columnists and staff, to the many freelance writers and photographers that are a part of each edition of The Weekly.
“Everyone who is a part of putting together every issue of The Weekly magazine shares a passion of our community, and it shows in the magazine that we produce,” says Hill, current owner of The Weekly.
In each edition of The Weekly, we strive to bring our readers the best coverage of the community in our core areas – recreation, arts and entertainment, dining, shopping, and events. Our readership comprises both locals and tourists, and we work to serve both markets in every issue.
A few years ago, we adopted the new slogan “Capturing the Spirit of Tahoe & Truckee Since 1982.” That spirit means reflecting the indefinable force that draws each of us to the Tahoe-Truckee area; a spirit that is different for each of us.
We have all enjoyed capturing a piece of that spirit in every issue of The Weekly for the last three decades, and we look forward to serving our readers and advertisers in the decades to come.